Digital Marketing

Use of online distributions methods to promote products, known as digital marketing. This approach is both time and money. Digital marketing is done through items such as mobile phones, SMS, MMS, instant messaging, websites, e-mail, banner advertising and digital billboards.

Digital marketing involves some of the techniques of direct marketing and internet marketing. In digital marketing traditional methods of promotion are performed digitally. It's about marketing in two forms, pull and push.

Pull digital marketing requires the user to pull or extract the content directly. The customer has to see the advertising matter and approach the matter from him. Examples are websites, forums and blogs. All these require clicking on a URL to view the content. The content that is displayed, do not follow all the guidelines. Effort is required to give you only the contents of the website or forum and there are no additional costs for shipping the information to the customer but the customer has to reach the extra effort to make the content. The customer does not need opt-in for this type of promotion and a message is shared by all and it is not personalized will be displayed. The customers who can not see the content to be traced, although the click-through rate may be expected to give the details of the number of clicks of the received message. This is by clicking on the tracking even during the campaign that the information is made.

Push digital marketing technologies requires the efforts of both the supplier and the customer. The marketer has to push or send the content to the customer and the customer has to make to the effort of recording. This is a very effective form of marketing and investment certainly earn a great return, as it creates awareness. SMS, MMS, emails, RSS podcasting are examples of push digital marketing. Because the contents will be sent to individuals, it can be personalized according to the intended recipients. Whether the message was opened and the customer can be viewed or deleted will be pursued and reported. Information relating to the customer such as name, due to its geographic location. But when you send this message to the king, should certain criteria such as SMS and e-mails are sent, met to be monitored. If the marketer does not properly follow the rules and regulations to work, there is always the possibility of messages rejected and blocked before they reach their target group and the message will be classified as spam. Bigger impact marketers have always placed temporarily or even permanently blacklisted. The number will be blocked and will not be able to send all messages to all. Messages sent to the RSS feeders require a mechanism to achieve with an application if they are sent by e-mail marketing system.

Both forms of digital marketing should be used in harmony to achieve positive results. A smart marketer sends e-mails with SMS and uses multiple channels to market its products. The type of messages are sent, should also differ from each other. They should not only text, but animations, audio and video. There is the possibility of the use of pull and push message technologies in conjunction like the e-mail to a potential customer have a URL or a banner, click on the download information. If there is huge group of people who can be reached via e-mail are, e-mail service providers are responsible, sends a lot of e-mails to customers on behalf of the marketer and they take steps to ensure that messages are not considered spam .

While much of the marketing is opt-in, were federal laws such as CAN-SPAM Act, went to protect customers from unscrupulous marketers, which would in any way for their products or hackers or spammers who have an evil intent such as the promotion of injury to the computer or the installation of adware, spyware on computers of the people.

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